Jul 14, 2021
Choosing your business name is a big decision. Is it right for now and in the future? Will prospective customers know what you do? Even large long term businesses like Kentucky Fried Chicken can change their branding to be more aligned with their customers, so does it matter what you call your business now?
Jul 6, 2021
Shiny balls, procrastination and overwhelm seem to go hand in hand at times in business. I couldn’t count how many times I have gone down the rabbit hole distracted by a “shiny ball” a distraction that takes my focus away from what I should be doing, however, not all these “shiny ball distractions” have been...